Chief Editor of the Programming Section
What is it? MyTarget is a platform that allows you to customize the display of advertising on social networks, taking into account the user's geographic location, age, hobbies, and income.
What to pay attention to? With the help of the service it is possible to promote shops, groups, games, websites. The advertiser independently chooses the target audience, the number of clicks, impressions and their time.
What is myTarget
MyTarget is a tool that allows you to launch various formats overseas data in social networks. For example, in VKontakte, Odnoklassniki, My World and other Mail.ru Group projects and in the partner network.
myTarget advantages:
many types of ads;
the ability to target user segments – DMP;
a large number of targeting options that help to refine the selection;
the ability to choose an object for promotion (website, application, groups or individual posts on social networks, store, article);
a forecasting tool that allows you to create a coverage plan and make adjustments if the result is not achieved.
The user can customize myTarget to suit their needs. This allows them to develop an advertising campaign with a relevant audience. The tool uses various sources to collect information about users, their characteristics and behavior:
social media;
Mail.ru Group projects;
search queries on the above-mentioned resources and in the Mail search engine;
Data management platform (DMP) – data of potential clients collected by third-party resources (payment operators, online services, etc.).
Based on these sources, the tool generates ads. As a result, the ad is seen by the user who is potentially interested in the offered product.
