What do I mean by warming up traffic? Okay! Let's go step by step.
Table of Contents
How to define traffic temperature
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How to define traffic temperature
Traffic temperature measures a user's relationship with our brand and we can categorize them into 3 types:
1. Cold traffic: Unknowns
Cold traffic is made up of unknown people, who have never heard of your business and do not know who you are, what you do or what services you can offer them.
2. Warm traffic: subscribers, web visitors, followers.
Warm traffic is made up of people who know us or have heard of us, either because they are part of our subscriber list , they are people who have visited our website, they are followers on social networks or someone they trust has spoken positively about us.
3. Hot traffic: buyers
Our goal is to remind you of our brand and products or services so that you continue to buy from us .
For this type of campaign, we will focus on cold traffic, although we can also send our campaign to warm traffic (they have interacted on social networks or the website) if we have sufficient data.
