Inbound Marketing is a trend in the digital world that has been gaining ground in recent years and focuses on attracting potential customers through the generation of content. Unlike conventional marketing strategies, inbound marketing does not chase customers or bother them with annoying ads.
The turning point with this new way of relating to customers has to do with c level or decision maker email list the intention of satisfying their interests first, rather than their consumption needs. In addition, it allows companies to get involved in the dynamics followed by Internet users: 95% of users do not want to be interrupted with advertisements, but rather prefer to investigate the possibilities offered by the Internet.
Inbound strategies , unlike conventional strategies, allow you to attract the largest number of customers to a website where they will find the answers to all their questions. By analyzing user practices through the use of digital tools, you can find out when the potential customer is ready to buy and what they are specifically looking for.
Several companies have now adopted this new way of relating to customers and will share their experiences at the first event of its kind in the country. Academia Inbound will bring together professionals and representatives of successful brands to discuss their practices and share the lessons they have learned.
The event will feature the participation of Andrés López, Digital Marketing Director of UDLA; Diego Jaramillo, Managing Partner and CEO of KRB/Fhios; Adriana Albán, Director of Inbound Marketing Hiperestrategia; Paúl Ríos, Leader of Hubspot Latin America; Santiago Peralta, Co-founder of Pacari Chocolates; and Matthieu Pujol, Marketing Strategist of Latam Autos.
If you are interested in participating and joining the new way of interacting with your customers, sign up for the event mailing list.
