Buffer_1- best social media scheduling toolOne of Buffer’s unique features is the ability to create a “queue” for social media scheduling. Instead of choosing a different time for each post, you can create a customized posting schedule for each day or week. You can still set different days and times for your posts, but the queue saves you from fiddling with scheduling details over and over again.
View your content calendar by day, week, or month to ensure all content is scheduled before going live. With team accounts, you can also set up an approval process to run content by stakeholders before it goes live.
Pricing
Buffer has a free plan covering up to three social media platforms and 10 scheduled posts per channel at one time. The cheapest paid plan only offers one user seat and is $5/month per channel — a business with five accounts would pay $50 monthly.
Team plans are $10/month per channel with unlimited user seats, and there’s an Agency plan starting at $100/month for 10 channels and unlimited user seats.
See Buffer pricing >>
Pros
Affordable: With a decent Free plan and a pay-per-channel Essentials plan, Buffer is a budget-friendly option for solopreneurs who work alone and don’t need collaboration tools.
Simplified scheduling: For those who don’t want to get into the weeds with scheduling, the automated scheduling queue can eliminate tedious daily work.
Cons
Expensive to scale: The platform charges per social media platform, so costs for larger brands and agencies managing a big social media presence and/or team can add up.
Limited collaboration: With the first two tiers limited to a single user, the budget-friendly options won’t work for teams with more than one person.
Verdict
Buffer offers a generous free plan (for up to three channels), and the next tier is a manageable $5/month per social channel. However, both are limited to a single user, making them ideal only for solopreneurs who work entirely alone. The next two tiers offer unlimited seats for team members and clients, but their pay-per-channel pricing adds up, and the lack of advanced features might limit larger, more strategy-focused teams.
