The idea of any SEO is to conquer quality links, referring to backlinks that come from authoritative websites —that have strong links and good Branding— .
To achieve this goal, you need to put in the effort to attract the attention of website owners. This is what link baiting is all about!
Throughout the post you will find:
What is link baiting?
Link baiting vs link building
How to create a link baiting strategy?
7 successful examples of link baiting content
Let's go straight to the article, join us!
What is link baiting?
Link baiting, also known as "link bait" or "link bait" in Spanish, is a cape verde email list 33087 contact leads strategy to produce web pages and digital materials that attract natural and high-volume backlinks to a domain.
These techniques make us more likely to be linked to from other websites.
And, as a good SEO technique, it improves our positioning in search engines , bringing us closer to a greater number of users with the hope of generating large numbers of potential clients.
You may be wondering, " How much will it cost me? The answer: nothing!"
Paying for promotional content, after all, does not guarantee effective results and often results in financial and time losses. Thus, the idea with link baiting is to be able to make the most of the opportunities that are presented to us organically.
Later on we will show you successful examples of Link Baiting that you can apply to your strategy.
But the main thing in this strategy is to produce web pages that generate so much value to the user that they say: "this content deserves to be shared with the world, it has very qualified information!"
Link baiting vs. link building: are they the same?
If you search for information on this topic, you will probably come across another similar term: link building . However, it is important to know that they are not the same thing.
While it is true that its objective is the same: to obtain inbound links, link building is responsible for seeking them in an "active" way, through actions such as guest posting , alliances with influencers in the niche or even dissemination on social networks.
In other words, link building involves an active movement by the authors of a website to get other external websites to link to it.
On the other hand, link baiting does so in a "passive" way. It is based on the virality of the content, generating information, exposing creative ideas, creating innovative and exclusive content that meets the needs of the buyer persona.
In this way, you attract the attention of your target audience who will share or link to your content because of the affinity they feel for it.
However, both techniques are not exclusive, on the contrary, if we use them together in a Digital Marketing strategy , we will achieve better results.
Knowing their differences and complementarity was essential. Now we can continue!
