If you're planning your SEO strategies just to rank your site in search results, you may be missing out on a new space to explore.
Following its main objective, to provide people with the best experience , Google created a content source that, based on their interests, shows new pages to users without having to resort to the search engine.
This new feature is called Google Discover and offers great opportunities for those who want to get more results with Google.
And when we say more results, we mean that without any canada email list 12 million contact leads major optimizations, our blog got over 7K clicks in just one month, plus over 100K new impressions in 3 months.
We want you to be able to make the most of this tool too, and that is why, in this article, we will tell you all the secrets about it so that you can use it in your SEO strategies.
Keep reading!
What is Google Discover?
Google Discover is a Google mobile feature that offers users content based on their interests, without necessarily having to perform a search.
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Google has always been reactive so far, right? The user types in a keyword and only then does the search engine offer links as an answer in the search results pages (SERPs).
This Google service remains the same. Only now the search engine wants to improve the user experience with an active and predictive attitude.
The goal is to anticipate search intent and suggest content that is highly likely to be liked by users.
To this end, Google created a feed called Google Discover, which serves as a hub for content of interest to users . It was launched in 2018, in line with the changes announced by the search engine for its next 20 years .
One of them was to change the classic search mode to a way of obtaining information without the need for queries.
That is, the search engine is now proactive in offering relevant content to users, even when they do not have a specific search in mind. Google Discover is therefore the symbol of this new direction.
Before that, in 2017, Google Feed had already been launched , which also featured relevant content and news. Later, this feature was refined, new types of content were added, it was given a new name and look and became Google Discover.
With this, Google goes far beyond being a simple search tool and begins to offer new content discovery experiences.
