As practice shows, customers leave negative reviews much more often than positive ones. To encourage buyers to give positive recommendations, companies need to develop clear motivation models. They should take into account situations in which customers are willing to share their experience. Bonuses for publishing good reviews can be free tickets to an event, a discount on the next purchase, a dessert as a gift, etc.
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Become a sponsor
Acting as a patron can be an effective way to attract new business & consumer email List customers. Such events are regularly covered in the media and cause significant resonance. A good example of sponsorship is participation in sports competitions. Analysis shows that fans are well aware of the brands promoting their favorite team, and therefore willingly purchase the advertised products.
Companies have a number of advantages in connection with public support of events:
increasing the level of interaction with customers.
strengthening trust in the company among the target audience;
the opportunity to attract attention and stand out from the competition;
increasing authority among potential clients;
increasing brand awareness.
Educate clients
This method is suitable for promoting educational products (trainings, webinars, courses). It allows potential clients to gain experience in conducting classes and become familiar with their content. The training method can also be used to promote products in general. For example, cosmetics companies invite famous makeup artists to conduct master classes. A company that produces food products can also organize cooking classes. This is good because the owner himself can act as a trainer, he does not need to specially invite third-party specialists. In addition, participants in training events can be given discounts on products and other bonuses.
Use original stickers or decals
In the online world, this is a great way to attract attention to your products. You can reach thousands of people a day by placing branded stickers in high-traffic areas. Another way is to offer interesting stickers as a bonus to customers.
Give customers the opportunity to participate in the process
Involving customers in the product creation process will have important consequences. Customers can be assigned simple production tasks or given the opportunity to participate in creating the appearance of the product. Thus, a customer can create his own custom wardrobe using an online designer: he chooses the materials, fittings and other parameters himself. During the process, he will want to buy the finished product.
