Visitors to specific pages. This category elenco telefonico spagna consists of people who visited specific pages on your site. Great for targeting people interested in specific products or services. Sorting by time on site. This way you can identify visitors who have spent more time on your site than the average user. Events. Generated based on actions that users perform on the site. We are interested in the last option. To create a custom audience, select the desired event from the list, then specify its parameters (for example, purchase price or product name). This process is similar to creating customized conversions. Therefore, if you have already worked with them, you should not have any difficulties. how to install facebook pixel on instagram What are custom events and audiences for? These tools allow you to: create similar audiences (lookalike) based on Pixel data; set up retargeting to re-engage visitors; accurately evaluate the return on advertising spend (ROAS); Optimize ad impressions for your target audience.
For example, by setting the “purchase value” parameter, you can track conversions like “Order over $100.” This allows you to more accurately target your ads to your most valuable customers. Checking the work of Pixel Once you have completed setting up your Facebook Pixel, you need to make sure that everything is working correctly. There are two ways to do this. The first is to simulate its activation after installation. To activate the Facebook Pixel, navigate the site, simulating the actions of a customer, to make sure that the system correctly records target actions on each page. You will also definitely find the Pixel Helper extension for Chrome useful in your work. This tool provides the most complete understanding of the functioning of the Pixel and the events associated with it. One of its main advantages is the ability to detect already installed Pixels and display their ID.
