Also read: The sense and nonsense of memecoins
Clothing brand Ralph Lauren went a step further and launched its own (virtual) island within one of the most popular gaming platforms; Fortnite. Here, users can play the game algeria phone number library Race to Greatness and win fun virtual goodies. To participate in the race in style, users can buy a digital pair of shoes from the clothing brand, which cost $15. There is also a limited edition of a physical version.
Safes and suitcases
While most clothing brands started their virtual journey with sneakers, more and more special items are being phygitized. Louis Vuitton, for example, launched a Treasure Trunk. A virtual suitcase that retails for $39,000 each.
People who think they can make money quickly by buying a suitcase and selling it for a higher amount will be disappointed. There are all kinds of new possibilities to prevent this 'flipping'. I wrote earlier about 'solbound tokens' ; tokens that you cannot resell.
This is useful if you want to store a diploma or other certificate, for example, which DUO is now experimenting with . But also with unique virtual items, which you as a brand want to really remain with a fan and not be used for speculative trading.
