LinkedIn is known as the most powerful SaaS and B2B marketing platform on the web. The website has over 750 million users and is brimming with decision makers looking to get their hands on SaaS products. There’s just one problem: generating leads is a tedious task.
It's not uncommon for social media marketers to spend several hours searching LinkedIn profiles, inviting connections, and sending InMail messages to potential clients.
Unfortunately, not all of these leads convert, which wastes a lot of time. However, you need to play the lead generation game to attract sales. What is the solution?
Automation Software: Using automation software in your phone number library lead generation strategy can help you attract more customers faster. At the same time, you can’t automate everything, so you should be careful when automating specific parts of your LinkedIn outreach strategy.
Why Your SaaS Company Needs a LinkedIn Page
Most SaaS products are sold directly to businesses. Products like enterprise resource planning software and customer service software are not often sold to customers who do not have their own businesses. If they do, they are unlikely to remain repeat and/or loyal customers.
The SaaS industry relies heavily on companies to generate revenue, as business owners are more likely to require their services in the long term. But business owners can be found in almost any industry, so why should SaaS companies rely on LinkedIn to generate leads?
20% of people consider long waits to be the most frustrating part of interacting with companies ( several surveys and studies , SaaS companies need a LinkedIn page because:
37% of American adults use LinkedIn. 60.1% of users are between the ages of 25 and 34.
80% of LinkedIn users make important decisions for their companies.
48.5% of LinkedIn users in the US are monthly active users.
80% of SaaS B2B leads come from LinkedIn.
6 out of 10 users actively search for industry information on LinkedIn.
What makes LinkedIn so attractive to B2B and SaaS companies is context. LinkedIn users know they are being sold to. In fact, it is highly likely that the person you are trying to sell to also has their own strategies for working with other companies or clients.
LinkedIn has a comprehensive ad targeting system that allows marketers to connect with the right audience. What’s more, LinkedIn’s account targeting feature can help users find others in their industry with whom they can connect, sell, and potentially collaborate on projects.
When users add LinkedIn automation tools like Sales Flow , the entire lead generation process becomes more streamlined and less tedious, allowing you to focus on the human side of selling.
