This is because to email service providers, emails sent to invalid addresses are a sign of you trying to guess your prospect’s email, which is considered spammy.
So, you need to be absolutely sure the email address you’re sending your pitch to is the correct one. Luckily, there are quite a few ways of doing it:
Check their Contact and About pages;
Google Search works quite well for influential people’s business email addresses;
Look them up on Twitter, Facebook, or LinkedIn;
Use an email finding tool or plugin;
Subscribe to your prospect’s email list and see which address their newsletters are coming from;
Look them up in the WHOIS database;
Use an email permutator and slot suggested addresses into Gmail until you find one that highlights as an account.
A wooden display with the word "CONTACT" spelled out in letter tiles on a blue background.
Some email finding tools can show both verified and likely-to-be-the-one email addresses. If you’re doing outreach at a large scale, I suggest you stick only to verified addresses as any undelivered emails can have an effect on your future campaigns.
3. Include An Email Signature With A Physical Address
Email signatures are more than just a way to let your prospects know who you are or a nice-looking call-to-action for them to check out your resource/product. In fact, not having a proper email signature with the physical address of your business can affect your delivery rates. A lot.
It is actually a requirement by the FTC to include either your home address or a physical address of your business in your emails. Not including it is viewed as a failure to comply, so it is practically mandatory to include somewhere in your email (preferably in the signature).
