You can view your Google Ads campaigns by accessing the Google Ads campaigns report.
Access new Google Ads dimensions in the User acquisition report
S in the Advertising section of GA4, including the Attribution reports
Enhance your Google Ads remarketing with Analytics audience data
Import GA4 conversions into your Google Ads account
Leverage auto-tagging (in Google Ads) to seamlessly track Google-specific campaigns in GA4
There are limitations regarding linking Google Analytics 4 properties to Google Ads accounts. Only individual Google Ads accounts and Google Ads manager accounts can be linked, with a maximum of 400 links per property. If you have more than 400 links in your current setup, creating a Google Ads manager account and connecting GA4 property should do the trick. Google provides detailed steps on how to link GA4 and Google Ads properties.
google-analytics-4-ga4-link-google-ads
Standard Reporting in Google Analytics 4
Google Analytics 4 provides only a few standard reports, while UA offers 30+ standard reports.
This looks scary or incomplete if you’re not prepared.
Tip: One of the easiest & fastest ways to build custom reports is to add filters, segments, and comparisons to standard reports.
google-analytics-4-ga4-standard-reports
To analyze data more in-depth, you have a few options:
Build custom reports in GA4
link your data to Looker Data Studio
export your data to BigQuery
leveraging the API using a 3rd party service
