It may sound like a mantra, but market data america cell phone number list shows that between 60 and 90% of B2B purchasing decisions are made online . Because 98% of those who decide to make a purchase first look for their suppliers on the Internet.
Therefore, a good marketing project, especially digital marketing, will help anticipate and alleviate possible situations such as those caused by the suspension, cancellation or rescheduling of fairs and congresses.
Redirect effort to content
Attending trade fairs requires a significant investment in human, financial and organisational resources for B2B companies. What if this investment could be redirected towards a strategy and methodology for generating leads through new formats beyond the physical stand and corporate brochures?
Forward-thinking companies are redirecting their trade show spending into B2B digital marketing investments that ensure a solid foundation for lead growth through digital channels. In this analysis, Bannister Global, as a specialized marketing, communications and public relations agency, will provide you with all its knowledge and support so that you can go even further.
