Benefits of developing a marketing strategy
How to create a marketing plan step by step. Everything you need to include.
Every brand, company or business needs a roadmap to follow that sets the pace of the actions to achieve the goals that have been set. In the marketing area, it is necessary to establish a strategy that considers key aspects such as the ways of communicating the product's value proposition, who the potential customers are and what we want them to know about the benefits of the product. All of this is put on paper through a marketing plan so that the actions, communication channels, content and objectives are aligned in order to guarantee successful results.
Achieving strategies that effectively combine online and offline channels, or inbound and outbound, is one of the biggest challenges for marketing directors. According to a Forrester survey, 70% of B2B marketers will choose an “always online” digital engagement strategy in 2022. But to make a decision on the best strategy for your B2B business, it will be important to follow a series of steps that we will tell you about below.
B2B MARKETING PLAN WORKSHOP
Learn how to build a marketing plan step by step. From the research phase to the reporting and KPIs phase.
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What is a marketing plan?
The marketing plan is not something new that emerged with the rise of the algeria whatsapp number data 5 million digital environment, but as the range of channels and platforms to reach different buyer personas increased, it became more evident to capture from A to Z the how, when, where and why of each action to publicize the existence of a product and convert that interest into leads.
The marketing plan is the raw material of a marketing department, establishing in detail the objectives, the audience, the methodologies, the times and the ways of measurement to know if the return on investment expected when promoting a product is achieved. It is usually a written document or in the form of a presentation and allows the department to plan all the actions to be carried out. For the construction of the marketing plan to be productive, it is necessary to carry out a market study that will also be included for subsequent decision making.
While these plans continue to incorporate traditional advertising, there are times when the digital area is incorporated separately to address formats such as social networks, blogs, videos, podcasts, etc. Due to constant social changes, audience behaviors, and the speed with which people discover products, these marketing plans usually last a maximum of one year and can incorporate adaptations and changes in this time based on the evolution of the results. This also has to do with the annual renewal of the marketing budget , the main objective of which will always be to obtain the highest possible ROI.
Benefits of developing a marketing strategy
It is no news that planning for the Marketing area helps to obtain results. Without this organization, it would probably be difficult to distinguish a clear objective and even more complicated to be able to identify the available alternatives to reach our buyer persona . However, there are other benefits that arise from this action plan:
Know your competition and your audience.
Avoid careless and aimless investment.
Knowing how to communicate and identify key messages.
Evaluate the results periodically and modify something if necessary.
Plan your annual activity to better manage your budget.
How to create a marketing plan step by step . Everything you need to include.
Research phase and SWOT analysis
It is essential to go through the research and analysis phase to understand how the sector works and, based on this, to be able to decide which path to follow. At least these aspects must be taken into account:
The characteristics of your brand or business: The mission, vision, financial and operational capacity and distribution channels for your product.
The context of the sector: The social, economic and political aspects of the sector are considered to determine what obstacles exist and to identify the advantages.
Competition: Analyze the positive and negative aspects, what you like and don't like about those who can compete with your product directly or indirectly.
Characteristics of your buyer persona: Know your audience and break down the points that define them to know how your product can meet a need they have.
Market research helps to extract this data, as well as other data related to the sales aspect of the product such as price, product penetration, etc. The information that emerges from this phase is condensed into a table known as a SWOT Analysis (Strengths, Opportunities, Weaknesses, Threats).
