On the other hand, through Inbound Marketing you can follow up on leads who are interested in solving a problem, reviewing your conversion funnel or creating UTM tags.
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Let's think about a practical example. If Maria is interested in purchasing a new laptop for her freelance work and she doesn't have much knowledge about technology, she'll probably do the following research:
Consult with friends / acquaintances who know about technology
Search the Internet for references of laptops for freelancers
Research product reviews that laptops have.
These steps would be part of the basic search process for a user interested in purchasing a new electronic device.
So now let's think about what content marketing strategies we can develop to be Maria's choice when she decides to make her purchasing decision.
Have a blog with valuable articles on your website.
While the user is doing their search for specifications and references, they will come across many articles and websites. If you have good content with quality SEO, you will have the option of appearing among the first results and providing them with the information they need to make their decision.
Sponsored ads on sites like Amazon.
One of the first places people look for product references before making their online purchases is Amazon. If you appear there, with an attractive ad that takes the user to your website or landing page, you will have achieved your goal of attracting them.
Collaborations on specialized pages
Having links to your website appear on pages with specialized content about technology will help you in the process of obtaining more traffic and increasing your chances of getting new leads.
Focus your strategies on the market where your target audience is, be present where they need you and offer the solutions they are looking for, there you will find the key to obtaining good results.
Eight tactics to grow companies in the technology industry
Now that we're in the technological context, we want to share with you eight tactics to grow your company within the technology industry. These are all focused on the Inbound Marketing methodology. It's important for you to know that within the technology industry you alw.
