External Validation: 74% of business buyers conduct over half of t philippines telegram heir research online before contacting sales, according to Forrester.
How to Leverage This Insight: Incorporate these differentiators into email campaigns, landing pages, and ad creative to create a unified brand voice.
Impact in Action: A SaaS company’s sales team highlighted their faster onboarding as a major differentiator. Marketing used this insight to develop ad campaigns emphasizing “onboard in days, not weeks,” leading to a 15% increase in demo requests.
Action Step: Regularly update marketing materials with input from sales on differentiators that drive conversions.
Lead Generation and Nurturing
10. Which Channels Drive the Most Qualified Leads?
Why It Matters: Not all marketing channels generate leads of equal quality. Sales teams can help identify which sources consistently deliver the best prospects, guiding marketing to optimize spend and strategy.
External Validation: LinkedIn reports that 89% of B2B marketers use LinkedIn for lead generation, and it is considered the top social platform for driving qualified leads.
