Cross-channel marketing automation allows you to follow prospects and customers across an array of different channels.
Marketing automation tools typically combine advertising campaigns, live chat, SMS marketing, email sending, CRM, and other features under one roof — making it easy for you to build custom cross-channel marketing workflows and reach your customers wherever they go.
A cross-channel marketing automation workflow in Brevo
A cross-channel marketing automation workflow in Brevo
With automated sequences, you can reach cart abandoners with relevant offers by email, target warm leads with Facebook ads, or send SMS notifications to webinar attendees.
Marketing attribution is the way to assess how different marketing australian consumer email list[/url campaigns have contributed to reaching your desired outcomes. In multi-channel marketing, it’s the only way to evaluate the performance of individual marketing channels and set priorities.
Doing marketing attribution without automation software is simply impossible.
Imagine you’ve reached a prospect with a Facebook ad campaign, brought them to your company blog, and nurtured them with a series of marketing emails. After receiving your third email, the prospect has bought your product. Unless you’ve connected all the touchpoints with an automation solution, you can hardly track the entire path of that user. In this case, you’ll attribute the sale to that last email.
[url=https://lastdatabase.com/australia-email-list/]
Marketing automation eliminates unfairness and offers visibility into the role of every customer touchpoint leading up to purchase.
4. Dynamic personalization
Dynamic personalization is the act of customizing the content a user sees based on their online behavior or specific characteristics or demographics. With more than 70% of people expecting companies to deliver personalized interactions, email personalization drives up to a 15 percent revenue lift.
Imagine personalizing all your marketing content manually. Not only would it be time-consuming, but it’d hardly be possible from a technical perspective.
Automation software dynamically personalizes chatbot replies, emails, ad copy, and any other content forms. It collects and processes large amounts of customer data instantly to adapt content to each individual user and deliver unique experiences. No wonder marketing experts love it!
5. More (high-quality) leads
80% of companies see an increase in lead generation after implementing marketing automation. You can be one of them!
