Let's start by looking at what the acquisition cost (CAC) is . It is the total job function email list cost that a company must pay to be able to bring customers to purchase products and services. In its simplest form it depends on the sum of the costs of marketing, communication, agents and promoters and so on.
The formula to calculate it is:
customer acquisition cost - cac
Total marketing cost includes:
management costs;
the costs of marketing actions;
the cost of software;
salaries;
the commissions;
overhead costs.
Calculating the cost of acquiring each customer will give you a measure of how effective your strategy is and how much your ROI is.
A very simple example: if you sold cars and each customer cost you 200 euros, it would probably be worth it. If you had a stationery store and each customer who bought a new pen cost you the same amount, you would definitely have to rethink your entire strategy.
CAC is a number that should be calculated whenever you acquire new customers or use different methods for acquisition.
If you are having trouble finding clients, keep reading. In the next paragraph I will dictate a list of the 20 most effective strategies/ways to remedy the problem.
