7. Take care of traders and operators
They are the shopping centre's greatest asset and they phone number list malaysia can be helped through the website: highlight their promotions, advertise new openings and have a specific landing page to attract franchisees. Any help they receive is greatly beneficial to the centre . To deal with large e-commerce platforms, there are omnichannel strategies that allow for new shopping experiences .
8. Optimize the loading speed of the website
All of the above points will be worthless if the visiting user has to wait several seconds to access the information.
Recently, it has been shown that 40% of visitors abandon pages that take more than 3 seconds to load and that 88% of users with a bad web experience are less likely to buy. On the other hand, every extra second a page takes to load generates an 11% drop in page views. All of these metrics can be seen in Google Speed Insight (thanks to Core web vitals) and Google Analytics.
A shopping centre's website is not as sensitive to loading speed as a large e-commerce operator, but taking care of this aspect helps to better position the website and significantly reduce the bounce rate.
Achieving this is a joint effort between the marketing and communications agency, with the support of the web development team and the contact in charge of its maintenance.
