What are Instagram Guides and how to use them in retail marketing

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samiaseo33
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Joined: Sat Dec 14, 2024 3:26 am

What are Instagram Guides and how to use them in retail marketing

Post by samiaseo33 »

As usual, Instagram is gradually incorporating a series of new features focused on content creation. We already saw it through Stories , then Reels arrived and now Guides or ' Instagram Guides' have landed on the platform , which are nothing more than a new way of showing content on the network . The intention is that creators, public figures, influencers and brands can show and group publications in a more visual and interactive way.

It's quite possible that Instagram phone number database uk Guides don't sound like anything new to you, but there's a very simple explanation: it's a feature that was available exclusively to influencers and accounts selected by the platform focused on health and well-being a few years ago. It wasn't until relatively recently that it was included for the rest of the social network's users, all thanks to the positive reception and requests from the public.

Before you start asking yourself “can I make my own Guides?” or “what are they good for my business?”, we need to clarify what Instagram Guides are and where and why this trend originated.

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Guides are a product launched by Meta back in 2020, at the height of the Covid-19 pandemic. In fact, the company worked with experts and creators to develop guides focused on health and wellness advice. For example, how to take care of yourself, interact with other people, or manage anxiety and distress during the pandemic. With the inclusion of this format in all types of accounts, opportunities arise, and companies related to retail marketing (fashion stores, shoe stores, shopping centers, etc.) are the main beneficiaries of its use . Did you not know? Well, keep reading, because I am going to explain why a Guide cannot be missing from your brand's Instagram account.
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