Book signing sessions, meet&greets , markets or Live phone number database malaysia Shopping sessions give mall customers the opportunity to interact personally, creating memorable experiences that strengthen customer loyalty and generate valuable content on social media.
4. Charity events
Organizing charity events in retail and shopping centers goes beyond the simple commercial transaction. Corporate social responsibility initiatives can be carried out , such as fundraisers for local charities, food and toy drives, or even events that integrate donation programs linked to purchases.
By connecting brands with meaningful causes, not only is the corporate image strengthened, but a more meaningful shopping experience is created , driving active consumer participation.
An example that combines a solidarity initiative with the collaboration of influential figures on social media was a Solidarity Market held at the As Cancelas shopping centre. In it, two well-known influencers from the fashion sector sold their clothes to raise funds for the Spanish Red Cross.
Event ideas for shopping malls and retail marketing
Solidarity market with influencers like María Olveira in As Cancelas.
5. Cultural events
Hosting cultural events, such as photography or painting exhibitions, are experiences that enrich the connection between the brand and the community. Exhibitions not only attract diverse audiences, but also position the shopping center as a facilitator of local cultural enrichment , generating a great shopping experience for customers.
