A key B2B marketing trend that has accelerated over

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The past five years is the migration from offline to online mode. This encouraged many companies to accelerate their digital transformation. However, for others, especially from more traditional industries that have relied heavily on face-to-face or telephone interactions to exchange information and support the complex sales process, this was the catalyst to begin their israel phone number whatsapp digital transformation journey as they were forced to reinvent their sales processes and future-proof their business.



The bottom line is that to acquire and retain this digital-first demographic, CMOs must rethink and develop complex digital marketing strategies that incorporate the fundamental practices seen in B2C digital journeys. As a result, we are seeing a widespread transition from basic CMSs (content management systems) to digital experience platforms (DXPs) .

CMOs and marketers are realising the power of DXPs that are transforming automation, personalisation and communication within today’s B2B environment. They are facilitating a shift from siloed ways of working through software integration to deliver frictionless, personalised digital experiences, moving away from the one-size-fits-all approach that is helping companies grow market share and stay aligned with the latest B2B marketing trends.