Trust is important in any type of sale, but in the case of B2B sales it is key, because sometimes it involves sensitive and confidential customer information .
The return on investment (ROI) in B2B sales is generally higher than in B2C sales.
attract b2b customers
If you want to know more: Digital transformation plan: pending tasks for dubai whatsapp number list marketing and sales in the B2B sector for 2021.
The sales success rate is the percentage of final-stage prospects (potential customers) that have closed and become customers, divided by the total number of open deals.
This is a KPI (key performance indicator ) that measures, in short, the quality and effectiveness of our sales techniques, from the beginning to the end. It is a very important and delicate ratio, since it affects one of the most important moments of a business: customer acquisition.
This percentage is calculated for a specific period of time, such as a month, a quarter or a year. To do this, we divide the number of new customers that have been registered in the period we want to study by the number of potential customers approached and multiply it by 100. With this simple operation we will obtain a percentage that will help us measure the overall success of the sales process , although it can also be adapted individually to each salesperson to find out if there are differences between them.
The versatility of this KPI makes it very useful when calculating different data about your company's sales team. It will also be useful for comparing data between different sales techniques or methods and knowing which ones are more efficient and which ones obtain the best results.
