If you are thinking about creating a Road Map or Strategic Marketing Plan and you need real examples to help you along the way , you are in the right place! Below we will tell you what it is, what it should contain, how to develop it and you can also download templates that you will find very useful.
If you already know what a marketing plan is and don't need examples... you can dbtodata skip downloading the templates that will help you develop your strategy:
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Originally published June 19, 2018, last updated October 27, 2022
TABLE OF CONTENTS
1. What is a marketing plan
2. Characteristics of the annual marketing plan
3. How to create a marketing plan for your company
3.1. Market analysis
3.2 . Definition of objectives
3 .3. Actions to follow
3.4 . Review of results
4. Examples of marketing plans from successful companies
1. What is a marketing plan
Technically, a marketing plan is a management tool that establishes all the actions that a company must undertake in the marketing area over the course of a year.
Its purpose is to set commercial objectives that are in line with the overall objectives of the business and also to explain how these objectives will be achieved.
