Seeing the brand related to people is a decision-making factor. Data gathering What can you get wholesale email list from your leads that’s more valuable than data? Nothing. For modern marketers, this is the key to create new, successful campaigns. While generating content, users are also giving you information — about their journey and their experience. Beyond that, they are engaged and prone to answer more questions when you ask them. Thus, use UGC to know your audience better, as well as their expectations and what makes them choose you. From there, you can use Business Intelligence to adjust and adapt all aspects of a great Content Marketing strategy.
How Are Brands Using UGC? We have already discussed what, why, and where, so we can end this talk with how you can make UGC shine. For that, we will show what other companies did that worked. Check it out! Adobe Via Instagram We talked about how user-generated content could be used to show what people can do with a service or a solution. Adobe’s case is the perfect way of exemplifying that. The hashtag #adobe_perspective is a UGC campaign that invites designers to showcase their work and help leads envision what it’s possible to do with the software.
