UX design is based on user experience and is a term that must be implemented in email marketing, which is why it is necessary to use a newsletter template that allows intuitive navigation where the user does not invest much effort in performing an action or understanding our message.
Regardless of the type of business you have or the sector to which your company belongs, offering an optimal digital experience is equally important for everyone. An email with a poorly structured design can generate lower opening, click and conversion rates.
Below we will share with you some important aspects and elements that you should take into account to ensure a perfect UX design. There are very well-structured newsletter templates for this, but remember that you must configure and customize them appropriately to achieve a message that provides a good experience to your recipients.
Newsletter template: main elements for a UX design
Details displayed in the inbox
You need to grab your recipients' attention from the first impression, so include a compelling subject line, preheader text other than the subject, email, and sender name that help build trust, and a reply-to address that allows you to receive emails back from your recipients with questions or concerns.
Subject line:
If you keep it short you will get better results. The idea is that it can be read in full at first glance, and that it doesn't get cut off on any device.
Personalize some of your subject lines; marketing statistics show that this action significantly increases the opening rate. And who doesn't like to be recognized by name?
Preheader:
It serves to contextualize the recipient regarding the interior of canada company email list the message.
It should be brief to be doubly effective.
You can include a call to action CTA and give it a sense of urgency.
It is also very effective to complement the subject information with the preheader. For example, if in the subject you talk about your summer offers, in the preheader you can specify that you will find discounts of up to 50%.
It is valid to add emojis, these complement the meaning of your message.
Another option is to ask questions like: Do you want to save 30% on your summer purchases?
Sender name and reply email address:
We recommend using the personal name of someone on your Marketing team, for example. It is much more relatable; by using the brand name, the user perceives it as a more commercial message.
It should be brief and clear.
Always use the same sender names, avoid constant changes because you can confuse the recipient of the message.
It is best if the sender's email has its own domain and not one from Gmail, Yahoo, Hotmail...
A No Reply email address is the most recommended for email marketing, as your contacts may have questions about the offer or message you are sending them and you are limiting them. Also, many times a sale comes after answering a question.
