Contact details visibility
Contact details should be visible and placed in an easily accessible place so that the user has easy access to them after entering the website.
CTA – Call-to-action - Take action!
Clicking the Call-to-action is tantamount to achieving the intended campaign goal. The CTA button should call for attention in the most blunt way. It is a short and clear command for the customer, such as:
"Buy our product!"
"Order!"
"Try it!"
"Apply!"
call to action - example
call to action - example
Additionally, slogans such as:
"free",
"for free",
"free",
"exceptional",
"high quality".
Use your brand logo, optimal graphics and colors
The brand logo is important. It is best if it is placed next to the headline, at the top of the landing page , so that it catches the eye even more. Visual communication, i.e. color scheme, also works well. The use of graphics will help build brand awareness and recognition, it is also a striking factor that can interest the recipient. Graphics and images that evoke emotions also work well in the case of landing pages. Graphics can often convey more than a thousand words .
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Where to get traffic to your landing page
Email Marketing
One way to get traffic to a company website is to use a exploring the social and economic impact of chinese canadians in canada landing page in email marketing. This is not difficult at all. All you need to do is for the graphic design of the newsletter or mailing to include an attractive CTA that encourages clicking, thereby increasing the number of times you go to the page. After clicking the button, the recipient will be redirected to the landing page instead of the home page! This trick works very well when you want to offer customers a discount coupon for your store or a specific set of products.
Social Media
If you have company profiles on social media, you can share a link to your landing page in posts. This is a form of free traffic acquisition.
Facebook Ads
Facebook is definitely one of the best places to advertise for landing pages. Why? I'll explain. This social networking site allows us to precisely target ads, so that our offer reaches the right target group. The entire process works thanks to the available parameters, through which it is possible to target ads in the following ways:
Demographic - gender, relationship status, date of birth.
Geographic - place of residence, country, city, province…
Education, place of work, knowledge of foreign languages.
Interests - what topics the user is interested in, what they like. Thanks to this, it is possible to reach people who like specific things.
Connections - Facebook Ads reach fans of a specific page and their friends.
Call To Action on the website
A good way is to place an advertising banner on your company website or blog. The whole process is completely free. This works very well when you want to acquire new newsletter subscribers or you are running a promotional campaign and you plan to direct users to a specific product or service.
Guest posts
Content marketing activities, including publishing guest posts, are undoubtedly a very good idea. On the one hand, you share knowledge, thereby building your authority on the Internet, and on the other, you have the opportunity to place links to a landing page in the post. In the case of guest posts, we usually meet a specific group of recipients who are really interested in a given topic. Directing them to a specially adapted landing page can be a very good idea.
As you can see, the role of a landing page in online marketing can be invaluable. The only condition is to define the purpose of the actions taken and to properly implement the landing page. Below are a few examples of properly executed creations.
