The way people search for health services has changed and very few specialist clinics have considered this in their strategies. But how can we attract more patients?
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The Internet has transformed the way we search for health services
Technology and specifically the Internet has changed the way we live , bc data mexico how we shop and even how we seek health services.
For several years now, it has been a fact that patients ask Google more questions than they ask their doctors. Although it is a very risky practice for the patient, since many sources lack scientific support and encourage self-medication, more and more people are looking for information on the Internet before visiting the doctor.
A Google study claims that 84% of patients search for references about hospitals both online and offline. However, this represents an area of opportunity, asthe vast majority are looking for symptoms and information related to diseases.
How to attract more patients to my specialist clinic?
Achieving the growth of a specialized clinic is a great challenge, since it often depends on word of mouth. Growing the client portfolio based on recommendations is extremely unpredictable .
The Internet has transformed the way we search for health services. How can we attract more patients?
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