2. What’s the logic behind the popularity of Sam’s Club, Costco and Pangdonglai?
Recently, membership supermarkets including Sam's Club and Costco have luxembourg whatsapp number data 5 millionvery popular. In contrast to the traditional supermarkets that have been closed, there are queues for shopping. Pang Donglai is even more popular, surpassing the 9 billion in the previous year and 10.7 billion last year, and this year it is approaching 15 billion. And Pang Donglai only has 13 stores in third- and fourth-tier cities.
Traditional supermarkets are on the left, while foreign-funded membership supermarkets and Pangdonglai are on the right.
What is the underlying logic behind it?
Foreign-funded membership supermarkets provide consumers with better products and services with their high quality and low prices, precise target groups and membership services, as well as online and offline services.
Pang Donglai does not completely agree with the above logic.
It mainly includes ultimate service, people-oriented corporate culture, high quality-price ratio products, deep connection with consumers and high loyalty.
To sum up, although the logic behind the popularity of membership supermarkets and Pangdonglai are different, they both rely on the precise grasp and ultimate satisfaction of consumer demand.
In the current situation, compared with traditional supermarkets, the two have the following in common:
1. Different profit models
The traditional supermarket profit model emphasizes high commissions and various shelf fees, store anniversary fees, and promotional fees, which leads to high pricing and a tilt toward high-gross-profit products; over time, the goods are getting further and further away from consumers.
Membership supermarkets rely on membership fees as their core income, and selected commodities also have a small amount of low profit. They also promote membership fee income and commodity sales through supply chain optimization, efficient operation and high-quality service.
