In the B2B sector and in the sale of services, in 99% of cases it will involve inducing users to fill out a contact form to request information or to induce them to call , always with the aim of asking for clarifications or making reservations.
Purchasing a service is usually more complex, has many facets, and in many cases also has high costs and rather long “conversion times”.
Consider the sale of expensive courses and masters: the oman whatsapp mobile phone number list user must choose between many opportunities and must also make a choice that will affect how he will spend his time in the weeks / months / years to come. It is a difficult and “expensive” cognitive choice , even beyond the monetary cost.
In all cases, however, the page is created to achieve a specific and unique objective , called “ conversion” .
This is the main difference between landing pages and “normal” web pages, designed for simple consultation of information such as: a blog article, an online magazine, an image gallery, etc.
Now let's see together which elements are to be considered both before and during the creation of a Landing Page for the sale of services and for the B2B sectors.
The Crucial Elements of a Landing Page (For Services and B2B Sector)
The tone of voice
Before starting to write a landing page, you should always keep in mind that, when you interact with a new person, the important thing is the way you address them to explain concepts (or contents), even more so if they are commercial offers.
The important thing is to use the right tone of voice , in relation to the audience and the communication you want to give to your brand.
How do you refer to it?
Here are some useful points to help you get your bearings :
