You should know that there are private accounts commonly used by users, and business accounts used by those who intend to monetize through the platform. This step is really simple and fast:
log in to the Instagram app (or sign up if you don't have an account);
click on the profile icon at the bottom right;
click on the menu at the top right;
go to Settings;
click on the “Account” item
Scroll down until you see “Switch to a business account.”
Select the category that best expresses the work of your business (e.g. product/service, restaurant, grocery store, clothing, etc.)
instagram business account
At this point you will have the possibility to choose between two different account settings, choose the one that best represents your business between:
Creator Account : mainly indicated for influencers, artists and public figures;
Business Accounts : Categories such as brands, stores, local businesses, organizations, etc. etc.
The next steps will be indicated by the oman whatsapp number data app itself. All you have to do is follow them, provide the requested information and at the end of the procedure your Instagram business account will be active and ready to create your first advertising campaign.
You'll also have access to new features, including the contact button and profile insights , which help you analyze your account data such as followers reached and interactions obtained .
When creating an advertising campaign on Instagram, you can proceed in two different ways: use the tools made available by the platform, or use Ads Manager , the professional tool for advertisers made available by the Meta team .
The difference? In one word “abysmal” and now we will explain in detail why.
How to set up an ad campaign directly from the Instagram app
Although this formula is the simplest, as an agency we do not recommend using it as it has incredible limitations compared to ad management.
However, to highlight content directly from the Instagram app, simply select the content you are interested in (posts, stories, reels) and click on the “highlight” option.
Promote post button on instagram
At this point you will have to choose the campaign objective from three options:
more profile visits
more visits to the website
more messages
Once you have selected the option you are interested in, you will move on to choosing the audience.
You can decide whether to let the platform create it automatically (targeting the people most similar to your followers), or create it yourself by combining variables such as age, gender, locations and specific interests.
Once this is done, you will have to establish the campaign budget and its duration and once you have entered the payment method and checked what has been done up to now, you will finally be able to promote your content.
Let's now move on to the main tool for those who actually work on Instagram advertising: Ads Management .
