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Finally, they included social proof in the form of big brand names that, presumably, use their software. That can go a long way to establishing trust and driving conversions. Ahrefs Ahrefs, a popular SEO tool and dashboard, breaks a few landing page best practices as well. Like Workato, they also included their nav bar. The only images on this page are icons of a star and a mountain. Ahrefs landing pageThere are a few strategies that stand out—the CTA is clear and direct. The orange color of the button stands out from the blue background.


The heading is benefit-based and tells leads exactly what to expect. The page also offers cambodia email list 195181 contact leads social proof by displaying the number of new accounts created in the last week. Overall this landing page is clean, uncluttered, and drives users to take one, specific action—sign up for an account. Aircall Aircall, a call recording software, offers a more traditional landing page that leverages all the best practices. The landing page includes a video, rather than an image, which is more engaging. Use Aircall for lead generation landing pagesNotice the form field asks for more than just an email address, which makes sense for a B2B company looking to qualify leads.




Still, there are only four form fields, so it's not overwhelming. There are two CTAs above the fold, making it easy to get started. One is for a demo, while the other lets users get started right away. The page also includes links for current users to sign in or get support, which ensures users can find what they need. The heading and subheading also focus on the benefits of the software by addressing pain points like call quality and data storage. CallTrackingMetrics The CallTrackingMetrics e