High-quality traffic that positively affects conversions
You could say that the traffic generated by long tail SEO is specific. This is because users already know what they need. In other words, their needs are more specific.
Potential customers already know what sports shoes mexico telemarketing they want to buy and when they come to an online store, they are more willing to buy. You no longer have to arouse their need, educate them on how to use them and convince them to complete the transaction.
A user who types in the phrase "men's running shoes up to PLN 300" is closer to making a purchase than a person who types in "shoe store."
Also read: What is depositioning? How to prevent negative SEO?
Lower PPC advertising costs
If you use Google Ads, you may have seen the cost per click for general keywords in your industry. They are not the cheapest, and this significantly affects the cost of the campaign. What's more, it does not necessarily translate into results.
Phrases with general meaning do not always bring high conversions. This is due to the fact that they do not specify precise customer needs. Long-tail phrases, on the other hand, are better suited to users, and therefore reach converting customers more effectively. At the same time, their cost per click is lower.
Long tail SEO: How to search for long tail phrases?
You have at least a few ways to find keywords that interest you. Keyword analysis tools available on the market will help you with this. Some of them are free, while others are paid. A definite advantage of using this type of tool in website positioning and optimizing previous activities.
