By Ester Ribas , September 17
Landing pages, better known as landing pages, are a resource that is increasingly used by companies, especially those aimed at the B2B sector . To be more exact, we can tell you that almost 70% of organizations aimed at this sector use landing pages in their marketing and Inbound Marketing campaigns .
But for these to convert, they must meet certain minimum requirements: buttons, downloadable content, direct messages, forms and a few other aspects that we will see below.
5 keys to an effective landing page
With this article we want to explain to you what your landing page should look like if you work in the B2B sector so that you get the maximum conversions. In reality, landing pages serve both to obtain new contacts for your database, and to sell and promote a product or service so that users acquire it, thus becoming clients . And the question you are probably asking yourself is, how do I achieve this? Let's see!
Design and content
The design and content of the landing page go hand in hand. Without a india telegram data good design, the content will not stand out and if it is not direct, brief and understandable, the landing page will be useless.
But let's start by talking about the design. To begin with, the landing page should contain the corporate colors , this way, clients will be able to identify you easily and quickly. It is also important to divide it into different parts and for it to have images and highlights that draw attention, where the main messages will be added . Your company logo is essential, as is a contact form to obtain user data.
Summary:
Corporate colors
Images
Featured
Company logo
Contact form visible
As for the content, it must be direct, concise, clear, contain only relevant information, include some downloadable material (ebook, infographic, brochure, etc.), add CTAs that can go directly to the website or contact information, etc.
