⇒ If continuing: Decide the degree of suppression, maintenance, or strengthening and the method
⇒ If stopping: Can the stop date and time be scheduled? If not, assign a person to handle it manually
Is the budget pace appropriate before and after long holidays?
Do you have enough budget left for the media you plan to distribute during the long holiday period? *We recommend that you deposit more than you need.
Are there any ads you want to distribute netherlands phone number resource during the long holiday period? *If so, submit your ads before the guaranteed ad review deadline, preferably 5 business days in advance (taking into account the possibility of them being rejected)
Are there any campaigns, ad groups, or ads that you would like to suspend during the long holiday period?
⇒ If so, set up a suspension schedule in advance if possible.
Are there any keywords or targeting that may see a sudden increase in traffic during long holidays?
⇒ If necessary, set exclusions to avoid unintended budget usage.
After making a list of the above and setting it up, have another person double-check it and clarify the decision-making flow and person in charge in case an emergency occurs during the long holiday period.
During long vacation
Is there an increase in unintended inflows?
Are the number of acquisitions and the cost per acquisition within the expected range and do you need to make any adjustments?
Will there be a budget shortfall during the long holiday period?
⇒ If it is expected during the period and bank deposit is required: Adjust the daily budget, target volume, etc. so that there are no periods during the period when delivery is not possible.
Also, if there are other special circumstances that require adjustments, please make them. *Incidents, accidents, disasters, etc.
