The objective, in fact, cannot be to indiscriminately hit all the players that operate in the reference market for the company. Instead, messages should be addressed only to subjects who have certain characteristics (role, age, sector of the company in which they work, etc.) and specific interests and behaviors.
So how can we establish who the right target of corporate content is? To correctly define the figures to intercept, we can rely on Buyer Personas , real personifications of the reference user to whom we want to address advertising messages. In simple terms, it is a representation , however hypothetical and generic, of the company's ideal customer , from which list of telegram users in canada we will start to define the potential buyers of our products and services.
A famous buyer persona
In 1942 in via Rattazzi in Alba, Piedmont, a man opened a sweets laboratory where he mainly used hazelnuts to prepare his delicacies because they were particularly abundant at that time (full Second World War) and had a sufficiently low cost. The pastry shop, which today has 78 consolidated companies worldwide, 22 factories and distribution in over 160 countries is the daughter of Pietro Ferrero, from whom the main company took its name, Ferrero precisely. Mr. Pietro's secret? Valeria , a figurative transposition of the mother who does the shopping, the grandmother, the aunt, the consumer who can decide in just one moment whether your product will become famous in the world or will fall into oblivion. In short, the buyer persona of Ferrero .
The steps for developing a Buyer Personas
Analyze the data
To be able to intercept people's needs, it is necessary to be able to respond to their needs . It is therefore essential to start from an analysis phase , which can be carried out both through the use of tools, such as interviews and questionnaires, and through Analytics and the analysis of conversations within social media. A very important source of data is the experience of the sales team: being in daily contact with buyers and potential buyers allows you to collect information regarding the needs and requirements of the subjects to whom the marketing activities will be addressed .
