This time, we will explain the common causes of Meta ads not being delivered and how to deal with them, so that you can avoid such problems as much as possible and deal with them without panicking.
These are basic points new zealand phone number library to check when preparing for delivery, so they are especially recommended for those who are just starting out with Meta Ads.
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Reasons why Meta ads are not being delivered and how to fix it
1. The settings that prevent ads from being delivered are still in place
2. Budget set is met
3. The target amount is too strict
4. Audience size is too small
5. Competing campaigns
summary
Reasons why Meta ads are not being delivered and how to fix it
We will introduce some common causes and solutions for when Meta ad delivery is insufficient.
1. The settings that prevent ads from being delivered are still in place
Are there any ads with delivery status set to "off" at the campaign, ad set, or ad level?
Also, have the start and end dates and times for the ad's display period been set correctly as intended?
This may seem like a basic rule, but if even one of the settings that prevent distribution is applicable, the content will never be distributed, so be sure to check carefully and thoroughly.
Check point ①
Full status of campaigns, ad sets and ads
Solution
Set the "on/off" delivery status to "on" at all levels
Check point ②
Ad set "Budget and duration" "Schedule"
Solution
Set within the distribution period
2. Budget set is met
If your budget isn't progressing as expected, there are two areas to check:
⑴Daily budget
The first is the daily budget setting. You can check this in the "Advantage Campaign Budget" for the campaign or the "Daily Budget" for the ad set . Make sure this is set to the amount you intend.
Although it is said that the budget progress is slower than expected, with Meta Ads, the actual delivery amount can be up to 75% higher or lower than the amount set in the daily budget, so there is a wide range of fluctuation in the amount spent per day.
This is because your daily budget is the average amount spent each day in a week (Sunday to Saturday), so your total weekly delivery amount will never exceed 7 times the amount you set in your daily budget.
*The lifetime budget is the budget for the entire period of time the ad is displayed, so the fluctuation in the amount spent per day does not apply to this.
If you feel that your daily distribution amount is low, make sure to check that your total budget, taking this fluctuation into account, is progressing as expected.
Check points
