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[For B2B companies] Explaining nepal phone number library the key points for choosing a DSP
In programmatic advertising, DSP (Demand Side Platform, hereafter referred to as DSP) plays a major role in the evolution of display advertising. In this article, we will introduce how to select a DSP that specializes in BtoB...
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What is UNIVERSE Ads?
UNIVERSE Ads is a DSP ad delivery platform launched by MicroAd in 2021. (Previously, the company offered an ad delivery platform called "MicroAd BLADE.")
UNIVERSE, which is connected to a wide variety of service sites from over 200 companies, and UNIVERSE Ads share data to deliver ads tailored to the marketing needs of various industries. UNIVERSE Ads also has a delivery inventory of over 200 billion ads per month , allowing it to deliver ads to a wide range of sites, from large portal sites to small blog sites. The billing method is CPM. If you would like to use a different billing method, please contact a MicroAd sales representative.
UNIVERSE isa marketing data platform provided by MicroAd. It is possible to comprehensively analyze a wide variety of data, such as purchase data and specialized media data.
Reference: UNIVERSE Ads
Features of UNIVERSE Ads
UNIVERSE Ads has the following three features:
Source: Media company data
1. AI-based automated bidding logic
The bid amount is optimized according to the purpose using a unique AI algorithm that utilizes a wide variety of data from "UNIVERSE" and variables such as ad space, user group, time/day of the week, and industry. It can predict CTR/CVR with high accuracy and set a more appropriate bid price.
2. A wide variety of industry-specific menus utilizing abundant data
We have built a wide variety of industry-specific marketing data platforms using data linked to "UNIVERSE," enabling more precise targeting by accurately capturing consumer behavior in each industry. More details will be provided later.
3. Preventing the erosion of advertising value through the use of external tools
UNIVERSE Ads has implemented various measures against brand damage and ad fraud. Specifically, it has the following ad verification features:
Blacklist/whitelist function for web and app ads
We provide a list of smartphone apps that are carefully designed to prevent brand damage, select only corporate-operated media, and provide a list of domains that have been visually inspected for each media, called the "BrandSAFE list." By utilizing the "BrandSAFE list" when distributing advertisements, you can address the risk of brand damage.
Responding to App-ads.txt
By utilizing "App-ads.txt," a tool that identifies businesses selling advertising space on smartphone apps, it is possible to eliminate fraudulent businesses and deliver ads only to smartphone apps with reliable information.
Integration with ad verification tools
By implementing IAS's Pre-bid function and referring to the BrandSafety assessment results before bidding, it is possible to eliminate the risk of damage to advertising value. In addition, the Viewability assessment function of ComScore allows for delivery optimization based on viewability.
