Basic knowledge you need to know when running ads for your B2B business

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mehadihasan123
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Joined: Mon Dec 09, 2024 9:58 am

Basic knowledge you need to know when running ads for your B2B business

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This article is aimed at those involved in advertising management at B2B companies and systematically summarizes the thinking necessary to "break through a baseline of 70 to 80 points in advertising management aimed at lead acquisition."

The target audience is B2B businesses that operate advertising accounts with a monthly advertising budget of approximately 3 to 5 million yen or less, depending on the market size of the service.

Although this is only a guideline, if your budget malaysia phone number library exceeds 5 million yen, the contents of this article alone will likely not be enough to aim for a score of 70 to 80. Therefore, we recommend that you first check whether there are any aspects of the contents of this article that have not been reflected in your company's advertising account, and then proceed to read other related articles.

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The specific topics covered in this article include: 1) how to select advertising media, 2) best practices common to all media, and 3) account design for search ads and meta ads , and reflect the knowledge gained from Ollie's experience in supporting the advertising operations of many B2B companies.

In addition, there are best practices for advertising management that are common to both BtoB and BtoC.

Therefore, if you are not yet confident that you have fully mastered best practices for advertising operations in general, we recommend that you first understand the following article, which systematically summarizes the basics, and then use this article to learn know-how specific to B2B businesses.
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