Compare the company's internal operations, methods, and processes with those of successful competitors. General Benchmarking This type considers both qualitative and quantitative metrics related to sales, marketing, production and management. Compare your own performance with companies with a higher market position that engage in similar activities. After comparison, a plan is developed to greece telemarketing list gradually implement the successful techniques of competitors.
Conducting such an analysis is not easy because not all information is public. Business Process Benchmarking (Process Benchmarking) Process benchmarking is a highly specialized tool used to reduce costs and eliminate as many factors as possible that lead to high waste. Based on the analysis results, the production cost differences of the market leaders and their own operations are studied. Decisions are then made regarding changes to a specific corporate structure.
Business Process Benchmarking Strategic Benchmarking This type of benchmarking is based on the analysis of technical, management, production and marketing processes to identify unique developments. Changing key metrics can lead to competitive advantage by adapting analytics strategies to business realities. Principles for Using Benchmarking Benchmarking is based on four principles that influence the quality of benchmarks and the results of successful competitor technology implementations.
Reciprocity This principle is very important to the internal workings of a company. Employees must agree to determine evaluation criteria and set goals. Identify necessary information and exchange information through teamwork and meetings. The team must have a mutual understanding of the solution being used. Analogy Any similar process can be evaluated and compared. If you adopt a competitor's work that doesn't align with the characteristics of your business, you won't get real results.
