To summarize, here are the main insights from the study:EBOOK 8 SPANISH DELIO
1. The most important goal for Agencies is to improve marketing processes to increase the effectiveness of tactics such as Lead Nurturing. Nurturing each lead individually in real time is not easy, however, Marketing Automation allows establishing this one-to-one conversation with all potential clients through segmentation based gambling data philippine on the interests and phase of the purchase cycle of each lead.
2. 92% of the companies in the study successfully use Marketing Automation to achieve their most important goals. Based on the improvement they achieve in the nurturing of their leads through marketing automation, the vast majority of Agencies that use Marketing Automation tools are seeing positive results .
3. The two biggest obstacles agencies face when trying to implement automation are the pricing of the tools and not knowing how to take advantage of marketing automation . Budget and lack of strategy hold agencies back when considering marketing automation. However, quality marketing automation is now available at affordable prices for small agencies and vendors offer guidance and support when it comes to strategy.
4. Marketing agencies that have no prior experience with marketing automation are also generating positive results by leveraging outside support and expertise . Today, marketing automation platforms are intuitive and easy to learn and provide training and support. Other agencies that don't have the time or staff to learn how to use a marketing automation platform outsource their campaign management.
5. Agencies want marketing automation systems that are easy to use, and that integrate all the tools needed to manage their clients' marketing campaigns. And they want analytics and reporting that shows how campaigns are performing.
6. It is important for agencies to know the conversion rates of potential clients at each step of the Sales Cycle to determine exactly where in the funnel they have a leak and how it can be solved. Marketing automation allows them to distinguish each phase of the sales process and detect exactly where the problem is.
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