Today I don't want to convince you that Marketing Automation works, I want to prove it with data.
Below I’ve compiled some of the key Marketing Automation statistics that highlight why many companies are already leveraging their lead databases and improving their results:
Benefits
1. Nurtured leads produce -on average- a 20% increase in sales opportunities versus non-nurtured leads. (DemandGen Report, 2014)
2. Marketing Automation generates a 14.5% increase in sales productivity and a 12.2% reduction in overall marketing expenses. (Nucleus Research, 2014)
3. Companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost per lead. (Forrester Research, 2014)
4. 75% of companies that use marketing automation achieve ROI in just 12 months. (Focus Research, 2013)
5. 78% of successful marketers say marketing automation is the #1 driver of revenue contribution. (The Lenskold Group, 2013)
6. Businesses that use marketing automation to nurture leads experience a 451% increase in qualified leads. (The Annuitas Group, 2014)
7. 67% of marketing automation users consider it a “very effective/effective” technology. (Salesforce, 2015)
8. 63% of companies that are outperforming their competitors gambling data korea use marketing automation. (Lenskold and Pedowitz, 2013)
9. B2C marketers who take full advantage of marketing automation from cart abandonment prevention programs to birthday emails have seen a 50% increase in conversion rates. (eMarketer, 2013)
Adoption
10. 56% of businesses use an email marketing provider. This is significant as businesses that use email marketing are 75% or more likely to be purchasers of marketing automation software in the next year. (Venture Beat, 2014)
11. Marketing Automation will be among the most adopted marketing technologies of 2015. (Salesforce, 2015).
12. The industries with the highest adoption rates of Marketing Automation are: – Software and Internet – Telecommunications – IT and Electronics – Health and Pharmaceuticals – Business Services (Mintigo, 2014)Free Ebook: What you need to do to not waste a single lead
Usage and Challenges
13. 76% of CMOs cite generating high-quality leads as their biggest marketing automation challenge. (Fathom, 2013)
14. The most commonly used marketing automation features are email marketing (89%); lead nurturing (84%); integration with other software (CRM, social media, mobile, etc.) to centralize customer knowledge (80%); and multi-channel campaign management (82%). (Regalix, 2014)
15. 38% of marketing automation users were considering changing their marketing automation systems in the next year. (Venture Beat, 2014)
16. 63% of respondents indicate that the ability to set quantifiable goals for each of their campaigns means the greatest value of marketing automation. (Gleanster, 2013)
17. 86% of marketers said “ease of use” was the most important criterion when choosing a marketing automation platform. (Regalix, 2014)
18. CMOs at high-performing companies say the most compelling reason for implementing marketing automation is to increase revenue (79%) and to get higher-quality leads (76%). (Gleanster, 2013)
If you want to see for yourself how a Marketing Automation platform like Delio can help you, I recommend you attend one of our weekly product demos. It's only 30 minutes long and you'll be able to ask any questions you may have.
