Companies take an average of 47 hours to respond to a lead and when they decide to do so, they make 1.3 attempts to get in touch (Harvard Business Review)
There will still be those who take almost two days to respond gambling data india to a lead and it doesn't seem like a big deal, but it really is. Not responding to your leads as soon as possible is one of the reasons why you are losing sales:
According to InsideSales.com, 35-50% of sales go to the supplier who responds first.
The following reasons explain why contacting your leads as soon as possible will help you close more sales:
1. If you call, write or send a text message, you immediately know where the lead is . That is, if they have just filled out a query form or requested that our sales team call them, they will be close to their computer or mobile phone, so it will be easier for them to attend to you than if you contact them when they are on their way home or in a meeting.
Importance of Immediate Care
2. If you offer an immediate response, you are still in the mind of the lead or customer . Try to remember what you were searching for on the Internet or what query you made two days ago… Serving a lead at the moment when they are thinking about buying is the best time to close a sale or move them towards another action such as seeing a demonstration, having a meeting or receiving a quote.FREE EBOOK: THE IMPORTANCE OF IMMEDIATE CONTACT TO GET A SALE
3. What is known as the “ Wow Effect ”, which is nothing more than making a positive first impression that you are a company that is able to efficiently manage their queries . These first impressions are more important than they seem. Not only because you attend to a lead when they need it, but because as consumers we increasingly demand that companies adapt to our pace, schedules, preferences. Surely you have in mind the example of a company that contacted you a week after your request for information and you thought… “if it took them a week to send me information, how long will it take them to provide me with the service or product?”
Marketing Automation offers the tools necessary to provide immediate and personalized responses to each lead, for example, through Ring Pool technology to obtain navigation data or the Click2Chat , Click2Video and Co-browsing functionalities that allow you to serve the lead at the moment they show interest.
