1. Discount dependency
While discounts are effective in attracting attention, offering them too frequently can lead customers to expect perpetual savings, which ultimately hurts your profits.
If customers come to rely on norway phone number list discounts to make purchases, they may start to devalue your products or wait for the next sale rather than paying full price.
This can diminish your brand’s value over time and make it difficult to transition back to regular pricing.
Solution: Use discounts strategically. Reserve them for special occasions, holidays, or clearance events. Consider offering other types of promotions, like exclusive products or loyalty points, to keep customers engaged without relying on discounts alone.
2. Targeting the wrong audience
A well-crafted sales promotion will fail if it’s shown to the wrong people. Misaligned promotions—such as targeting high-end luxury buyers with a low-value discount—will likely fall flat.
Alternatively, if you’re promoting niche items to a broad audience, you may end up with little to no interest.
Solution: Analyze your audience segments and tailor each promotion accordingly. If you have different customer personas, create targeted offers based on demographics, purchase history, and customer behavior. Personalization increases relevance and makes each promotion more likely to succeed.
