* **Snowball scraping** from
* **Cold‑calling consumers in Do‑Not‑Call List** triggers €10 k administrative fines.
* **Bulk “missed‑call” marketing** (ring‑and‑hang‑up) considered harassment since 2022.
* **Cross‑border transfer** – Hosting personal data outside EEA (e.g., US) needs SCC or adequacy agreement.
Always run campaigns through a Finnish legal counsel or DPO review.
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### 10 Buying vs Building Your Own Database
| Factor | Buy Ready‑Made | Build In‑House |
| -------------------- | -------------------- | --------------------- |
| Speed | Instant | Months |
| Cost / 1,000 Records | €60–€120 | €25–€40 (after scale) |
| Data Freshness | 3–6 months (ask) | Real‑time |
| Consent Strength | Medium | High |
| Competitive Edge | Low (others can buy) | High |
Hybrid approach: buy seed list to bootstrap look‑alike audiences, finland phone number data then drive first‑party signups through localized landing pages.
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### 11 Pricing Benchmarks (2025)
* **Consumer Mobile Record** (opt‑in, age, region): €0.10
* **B2B Mobile** (job title, company size): €0.08
* **HLR Validation**: €0.003 per check (volume > 1 M)
* **SMS Termination** inside Finland: €0.022 / message (tier‑1, long code)
MVNO volumes may secure 15 % discount.
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### 12 Future Trends
1. **5G Standalone & IoT** – Surge in machine‑type numbers (data‑only SIMs) for smart‑meter alerts.
2. **eSIM Adoption** – By 2027, 60 % of new devices; impacts verification flows.
3. **Rich Communication Services (RCS)** – Google Jibe rollout enables branded cards, carousels; pilot CPM €0.045.
4. **AI‑assisted Data Hygiene** – Predictive churn models flag likely deactivations before bounce.