On February 8th of this year, the Google Live Paris event took place and Michelle de Zeeuw summarized what was presented there:
The launch of chatbot Bard
The increasing use of Google Lens
The launch of Multisearch
Additional features in Google Maps
You can read all about it in Michelle's article .
ChatGPT vs Google depicted in icons
Also read: Digital marketing in 2024: mark these 8 trends in your agenda
5. Google Bard Takes on the AI Battle
The battle in the world of AI 'chatbots' started austria phone number library this year. Google launched 'Bard', which became a competitor to ChatGPT. But how different are these AI tools from each other?
In this article, Milou Derckx takes you through Google Bard and how this tool wants to distinguish itself from ChatGPT. Because how does Google position itself in relation to the revolutionary ChatGPT? And what are the consequences of the AI battle for marketing and SEO?
iPad with a Google search box open
4. The 3 most important trends for LinkedIn in 2023
Back to trends, because in 2023 Trudy Pannekeet kicked off with an article about the LinkedIn trends for 2023.
'Is that still relevant?' I hear you think. Absolutely! Because the themes of humanization of companies, building relationships and creativity will continue unabated in 2024. Flourishing in business will also play a role on this platform in the coming year.
Discover here what influencer marketing, interaction with your target group and AI content can do for your LinkedIn strategy.
