Do I have your attention? This is how you influence customer behavior

[tanmoy666]

Do you want to focus on things like page views, reach or viewing figures in your marketing strategy? Then you actually want to attract attention. It is smart to first delve into how human attention actually works. This will prevent you from resorting to clickbait and you can earn attention in sustainable ways. In this longread I will explain to you how human attention works and how you can deal with it in your marketing.


In 1995, something special happened in the American city of Boston. One day, officer Kenneth Conley received a call for help from colleagues who were trying to arrest a murder suspect. Unfortunately, there azerbaijan phone number library was quite a bit of confusion about who the right suspect was. For example, other officers tried to overpower two people who resisted. Kenneth targeted another suspect and went after him. While his colleagues were fighting, Kenneth sprinted past them.



The two suspects in the fight later turned out to be undercover agents who had been hit hard by their colleagues. This caused the federal investigation to get involved and questioned Kenneth. He stated that he had not seen the fight and had tunnel vision during the chase. His federal colleagues did not believe this at all and Kenneth was sentenced to three years in prison for perjury and obstruction of justice.

Learn how our attention works
Was Kenneth trying to protect his colleagues? Or did he really not see anything? Now we know that it is likely that he was telling the truth. Humans have the ability to focus so much that we completely miss other things. Once you understand how attention works, you can use that to your advantage.

[mijanbokul]

Do you want to focus on things like page views, reach or viewing figures in your marketing strategy? Then you actually want to attract attention. It is smart to first delve into how human attention actually works. This will prevent you from resorting to clickbait and you can earn attention in sustainable ways. In this longread I will explain to you how human attention works and how you can deal with it in your marketing.


In 1995, something special happened in the American city of Boston. One day, officer Kenneth Conley received a call for help from colleagues who were trying to arrest a murder suspect. Unfortunately, there azerbaijan phone number library was quite a bit of confusion about who the right suspect was. For example, other officers tried to overpower two people who resisted. Kenneth targeted another suspect and went after him. While his colleagues were fighting, Kenneth sprinted past them.



The two suspects in the fight later turned out to be undercover agents who had been hit hard by their colleagues. This caused the federal investigation to get involved and questioned Kenneth. He stated that he had not seen the fight and had tunnel vision during the chase. His federal colleagues did not believe this at all and Kenneth was sentenced to three years in prison for perjury and obstruction of justice.

Learn how our attention works
Was Kenneth trying to protect his colleagues? Or did he really not see anything? Now we know that it is likely that he was telling the truth. Humans have the ability to focus so much that we completely miss other things. Once you understand how attention works, you can use that to your advantage.