Just one click to save. Without forgetting that you maintain excellent management of tags that can also be activated in sequence or put on hold. If a certain string is not functional to your website, or you want to avoid it conflicting with other codes, you do not have to delete it: you put it on hold . So if you need it, you can reactivate it with a simple option from the dashboard.
You can learn more about all the potential of this tool on Tag Manager Italia .
How to use Google Tag Manager
You can imagine that within the GTM universe you can set hundreds of functions . The favorite ones for those who work full-time in data analysis, web performance , SEO and user experience are the ability to easily manage the tracking of the various elements of a web page.
Precisely because “without data you are just another person with an opinion” (cit. Deming) your goal is to understand how and where to change thanks to the tracking you set up with this tool. For example, with Google Tag Manager you can set up the tracking of an element that has always been at the center of attention of those who deal with web marketing: call to action buttons. Is red or green better? Do I use direct copy?
We use an input to trigger a tracking tag: go to the dashboard, then triggers and configuration. It must be present on all clicks, then add a class or ID related to that button to give precise instructions. You can track anything in the same way, such as internal or external links . Maybe scrolling or clicks on images without links. Reason?
Simple, you can understand if people move following habits that you do not know and do not imagine: with this method you can understand if individuals expect certain characteristics from your content, so you can also avoid any rage clicks (rapid repeated activity with the mouse).
How to view GTM data?
There is an interesting solution for those who want to have the situation clearly under control. The same goes for web marketing professionals who use Google Tag Manager on client sites to extrapolate numbers. I'm talking about Data Studio, a Mountain View platform designed to integrate, welcome and present data through specific, interactive and curated dashboards.
data studio and google tag manager
You can take a look at the platform by visiting datastudio.google.com : here you will find useful templates for bringing together data that updates automatically, making it easy to create monthly reports .
What happens to loading times?
is simple, easy to implement but also useful for those who often work with tracking codes of various web marketing tools . Does it have any downsides?
There is talk of a slowdown of web pages but Mountain View reassures: there is asynchronous loading of tags, so as not to burden the upload times. This is because in the asynchronous process the scripts are loaded together with the content of the page without blocking the flow.
This might suggest freedom of code insertion, in Portugal Phone Numbers reality the risk of slowing everything down exists because, even if they do not block loading, asynchronous scripts require resources that are taken away from the execution of the main files of the website. Does this mean not using Google Tag Manager?
Absolutely not , this is not the approach. The Mountain View tool is essential to better manage more or less complex projects. However, you have to use it when needed, in the right way and to manage specific scripts.
google gtm performance
Otherwise you risk slowing down the loading especially on unstable and weak connections , as also demonstrated by this post from analyticsmania.com which made the comparison between 0 and 8 loaded tags.
How to manage this tool well
Using a clear parameter: utility. As always happens in these cases, tools must be chosen and used based on needs. You don't add tags randomly and optimize them.
And it is clear that this condition requires a more detailed look than the classic basic installation of Google Tag Manager. Especially if you want to import the numbers to specific dashboards o
