Facebook , LinkedIn , Twitter , Instagram are all opportunities to be seized by a B2B-oriented company, especially because, most likely, the competition to manage is lower (or at least less fierce) and, by following a few simple steps, it is possible to start growing the brand and/or generating leads.
Here are 5 key points on which to base the foundations of your social strategy:
Social Media, B2B Companies and Qualified Traffic
The first questions to ask yourself are definitely: who is my interlocutor? To whom do I want to convey my message? And, another, a little more structured: my user, what would he like me to show him?
Obviously, questions like this are spontaneous when a company is born: before launching your brand on any social network, you need to have a clear idea of who your interlocutors are , so as to calibrate your "tone", direct france telegram data the correct messages without risking speaking in vain or creating content that is not interesting.
Positioning your B2B company on social media
The second step is related to making your brand known , creating a background storytelling that can support the process of promoting your product/service: it is essential not to focus solely on this last point (if we continue to create content intended only for sales we risk, in the long run, alienating users from our page).
News , events , case histories , profitable agreements are all elements of the company's daily life that should absolutely be taken into consideration as content to be conveyed on social networks: have you participated in an important event? Great, let your users know (obviously always tagging the right people). Are there news about the company published by industry publications? Perfect, share them from the official profiles of the publications, adding a simple copy such as "Here they are talking about us on xyz publication !". Have you concluded a very important agreement? Publish a photo with the customer that can make your commitment in the field known. If you have positive news to communicate, why not do it?
Of course, it is important to know how to maintain a balance, without being intrusive by over-saturating the channels.
