Avoid paid ads at this stage, as genuine customer loyalty cannot be bought. Focus instead on delivering a high-quality product, exceptional support and using organic tactics, such as:
• Developing an employee and customer advocacy program.
• Building customer communities using branded hashtags on X and Instagram.
• Featuring customer interviews and quotes to highlight real experiences.
Step # 7: Run Tests and Make Adjustments
Once your social media conversion funnel is set up, it’s time to high school coaches email list test, test and test some more. Assess how well each stage of your funnel performs, paying close attention to where customers drop off.
Use social media analytics to understand how users move through the journey and spot areas where you lose them. As customers move through the funnel, monitor key metrics like:
• Impressions
- Board index
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